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Post by account_disabled on Nov 4, 2023 0:05:30 GMT -5
These are experiments that involve creating two or more variants of the website, dividing the traffic between them and analyzing the collected data in order to select the most effective version. What should a landing page contain? We mentioned above that each landing page is different and requires an individual approach. Despite this, most of them are based on a very similar structure. Designing a landing page that actually works is not easy. This requires selecting many different elements - from the photos you attach, to the text and headlines you write, to the look and content of the photo editor call to action button. If you're looking to create your first landing page, you should stick to a standard format that people are used to and that works. Here are elements present on most landing pages. Unique selling proposition A unique selling proposition ( USP ) is a description that is intended to distinguish your product or service from the competition. It is usually an indirect answer to the question "What makes this offer so unique?" . landing page - a unique sales proposition In the case of landing pages, it is important that the proposal is presented in a concise way and refers to the slogans used in the advertisement. This is what a unique selling proposition consists of: Main headline The first element of your sales pitch and one of the first things visitors see when they enter any website is the headline.
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