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Post by account_disabled on Feb 23, 2024 23:06:20 GMT -5
Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know if the page views have increased and if the traffic to your site is coming from the influencers content. Pageviews and where the. The traffic is coming from can be easily tracked through Google Analytics. Impressions show how many times someone has viewed the Guatemala WhatsApp Number List content and can be requested from the influencer themselves. It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles. Lastly an increase in social media mentions whilst you are running an influencer marketing campaign can indicate your brand awareness is increasing. By conducting social listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares engagement KPIs can be measured through social media analytics.
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