Post by account_disabled on Feb 24, 2024 23:08:43 GMT -5
Are you thinking about rebranding and looking for some inspiration Maybe youre just curious and want to know more about this marketing strategy. Either way weve got you Theres been lots of rebrands in recent years so lets take a look at some of the best and the worst. Best rebrands Dunkin Dunkin began their slow and steady rebrand in January . Dunkin wanted to reposition itself as a beverage led company to attract consumers who didnt realise they had so much more on offer.
Capitalising on coffee the brand focused on messaging and animation but kept their colour palette and typography the same so the infamous brand was still easy to recognise. Dunkins change in name was far from drastic but aligned with their existing slogan America runs on Dunkin. For consumers many of whom already referred to the brand by its new name the rebrand made sense as the brand identity remained much the same. Dunkin Sweden Mobile Number List recognised it had to adapt to stay relevant and meet the needs of consumers. Its rebrand was a success with of people drawn to their new logo and a peak revenue of . billion in . Image PR Newswire Burberry In British fashion house Burberry was struggling. An influx of fake products led Burberry to be associated with British subculture a far cry from their desirable audience who they were unable to reach.
Keen to rid themselves of this negative image Burberry went back to the drawing board and came up with an exciting campaign. After catapulting to fame in the Harry Potter film franchise Emma Watson was Britains new itgirl and named the face of Burberrys fall campaign. A tactical decision Emmas starring role modernised the brand and The captured the attention of younger audiences. Whilst the campaign shot in Westminster to represent Burberrys rich history emulated understated beauty and featured a handful of their timeless key pieces. Although this isnt a full rebrand Burberry is a great example of a brand that can successfully reposition itself. Image Marie Clare Starbucks Do you remember the Starbucks original logo years after its story began the coffee house decided it needed a refresh in order to attract a wider audience.
Capitalising on coffee the brand focused on messaging and animation but kept their colour palette and typography the same so the infamous brand was still easy to recognise. Dunkins change in name was far from drastic but aligned with their existing slogan America runs on Dunkin. For consumers many of whom already referred to the brand by its new name the rebrand made sense as the brand identity remained much the same. Dunkin Sweden Mobile Number List recognised it had to adapt to stay relevant and meet the needs of consumers. Its rebrand was a success with of people drawn to their new logo and a peak revenue of . billion in . Image PR Newswire Burberry In British fashion house Burberry was struggling. An influx of fake products led Burberry to be associated with British subculture a far cry from their desirable audience who they were unable to reach.
Keen to rid themselves of this negative image Burberry went back to the drawing board and came up with an exciting campaign. After catapulting to fame in the Harry Potter film franchise Emma Watson was Britains new itgirl and named the face of Burberrys fall campaign. A tactical decision Emmas starring role modernised the brand and The captured the attention of younger audiences. Whilst the campaign shot in Westminster to represent Burberrys rich history emulated understated beauty and featured a handful of their timeless key pieces. Although this isnt a full rebrand Burberry is a great example of a brand that can successfully reposition itself. Image Marie Clare Starbucks Do you remember the Starbucks original logo years after its story began the coffee house decided it needed a refresh in order to attract a wider audience.