Post by account_disabled on Feb 26, 2024 23:41:57 GMT -5
Index Influencer Marketing, Lockdown and Phase 2 Influencers: promoted or failed? Why should a brand activate an Influencer Marketing campaign? In these last few months of long forced breaks and radical changes, Influencer Marketing has never gone out of fashion , but rather has demonstrated to skeptics extraordinary new facets and business possibilities. A little refresher for everyone: Influencer Marketing is a branch of Digital Marketing which involves, through the involvement of Content Creators, Bloggers, Youtubers, Opinion Leaders, VIPs and Influencers, the achievement of an objective, such as support for the launch of a new product or generating traffic to an e-commerce site. In Italy in the last eight years it has only been activated on Instagram and Youtube and recently also on Tik Tok with the involvement of "musers". Although this practice still remains unexplored for many companies, for those who have decided to test it it has often proven to be a winning card, which not only led to the achievement of the expected campaign objective, but also generated many interactions on the brand's official channels and awareness.
So how has this activity changed during the lockdown and what Panama mobile number list should we expect in the longed-for Phase 2 (but also 3 and subsequent phases)? Let's see it together in this article. influencer marketing Influencer Marketing, Lockdown and Phase 2 Canceled trips, canceled events, agreements on standby and budgets reduced: on paper 2020 would seem to be the first real black year for Influencer Marketing, but are we really sure? Although the period March-May 2020 recorded a clear decline in posts with the hashtag #adv compared to the same period in 2019, the Lockdown demonstrated that we can still talk about Influencer Marketing, but that the rules of the game have changed . The forced stop has changed the languages, formats and assiduity of content, bringing Influencers ever closer to their communities. A feeling of proximity made evident by the choice to post more story content or to create real weekly live broadcasts with guests compared to the simple post in the gallery. Months in which food bloggers kneaded and baked recipes non-stop, fitness bloggers entertained with cards and workouts to follow, beauty bloggers shared their beauty routine complete with tips for skin care in quarantine and fashion and lifestyle bloggers they shared their ootds (outfits of the day) to live in style at home.
In the midst of this apparent background noise, however, there are also those who have chosen to use the period as a long digital detox to recharge their batteries for future projects. Ultimately, influencers have given us constant entertainment to the point of making television schedules envious. A phenomenon that has not gone unnoticed by companies, especially those linked to the Food & Beverage sector who have taken the opportunity to pay homage to talent with their products and therefore carry out product placement , such as Chiara Ferragni's partnerships with Galbani and Star, or aperitifs live with the wineries. Influencers: promoted or failed? So far we have seen, in general terms, what has happened on Instagram in recent months and how Influencers have survived a less glossy and more "normal" life. This downsizing of the figure in some cases revealed itself as a "Veil of Mayan" over reality, highlighting gaps, lack of awareness of one's role and subsequent media pillorying with screenshots, defollows and negative hype. Hours of stories and live broadcasts produced have entertained us, but also helped us to better understand the personalities that hide behind the filters and the new role of what increasingly appears as a key figure capable , for example , of moving the masses towards a charitable goal , as in the case of fundraising for the health emergency.
So how has this activity changed during the lockdown and what Panama mobile number list should we expect in the longed-for Phase 2 (but also 3 and subsequent phases)? Let's see it together in this article. influencer marketing Influencer Marketing, Lockdown and Phase 2 Canceled trips, canceled events, agreements on standby and budgets reduced: on paper 2020 would seem to be the first real black year for Influencer Marketing, but are we really sure? Although the period March-May 2020 recorded a clear decline in posts with the hashtag #adv compared to the same period in 2019, the Lockdown demonstrated that we can still talk about Influencer Marketing, but that the rules of the game have changed . The forced stop has changed the languages, formats and assiduity of content, bringing Influencers ever closer to their communities. A feeling of proximity made evident by the choice to post more story content or to create real weekly live broadcasts with guests compared to the simple post in the gallery. Months in which food bloggers kneaded and baked recipes non-stop, fitness bloggers entertained with cards and workouts to follow, beauty bloggers shared their beauty routine complete with tips for skin care in quarantine and fashion and lifestyle bloggers they shared their ootds (outfits of the day) to live in style at home.
In the midst of this apparent background noise, however, there are also those who have chosen to use the period as a long digital detox to recharge their batteries for future projects. Ultimately, influencers have given us constant entertainment to the point of making television schedules envious. A phenomenon that has not gone unnoticed by companies, especially those linked to the Food & Beverage sector who have taken the opportunity to pay homage to talent with their products and therefore carry out product placement , such as Chiara Ferragni's partnerships with Galbani and Star, or aperitifs live with the wineries. Influencers: promoted or failed? So far we have seen, in general terms, what has happened on Instagram in recent months and how Influencers have survived a less glossy and more "normal" life. This downsizing of the figure in some cases revealed itself as a "Veil of Mayan" over reality, highlighting gaps, lack of awareness of one's role and subsequent media pillorying with screenshots, defollows and negative hype. Hours of stories and live broadcasts produced have entertained us, but also helped us to better understand the personalities that hide behind the filters and the new role of what increasingly appears as a key figure capable , for example , of moving the masses towards a charitable goal , as in the case of fundraising for the health emergency.